Part II — From Information to Influence If the architecture of communication has changed, the role of the government communicator must change with it. The challenge is no longer simply to disseminate information but to create understanding, build credibility and, where necessary, persuade citizens and stakeholders that a particular course of action is both necessaryContinue reading “From Press Release to Public Conversation -II”
Tag Archives: media
From Press Release to Public Conversation-I
Part I — When Communication Changed Its Architecture There was a time when government communication followed a relatively uncomplicated trajectory. The Government had something to announce; the communication machinery prepared the message; newspapers, radio and television carried it; and citizens received it. The system had its complexities, but its architecture was reasonably stable. There wereContinue reading “From Press Release to Public Conversation-I”
